Advertising in Newspapers Research Paper Example | Topics and Well Written Essays - 750 words

Advertising in Newspapers - Research Paper Example Newspapers allow the usage of writings or photos in advertising or as a means of communicating information to the public. However, in advertising, most organizations often use both photos and writings in communicating to its various clienteles. Companies often design and use attractive or appealing photos alongside certain enticing words, to make customers purchase their desired products. How it Targets a Specific Group Newspapers are designed in a manner to ease the process of advertising and conveyance of information (Humphrey, 2003). Advertising in newspapers is used in varied ways. Advertisements in newspapers can be used to convey messages to a certain targeted group. Newspapers consist of different sections such as the sports section, politics sections and the social sections. Advertisers, therefore, can use these sections to target a certain group having the potential of purchasing the products in the market. For instance, when advertising sports attires, it is wise to post th e advertising details within the sports section. This ensures that the advert posted reaches the intended customer. Additionally, certain newspapers often provide free magazines covering a certain topic that is of major concern to the public. Some of them talks about lifestyles, social aspects, relationships and political aspects. Such magazines can also be exploited as a suitable platform for targeting a certain group. However, despite this being an effective approach, it is also imperative to consider other factors, which comes into play for the effectiveness of the advertisement. For instance, the advertising company must ensure that the targeted group is able to read and comprehend the conveyed message. The Primary Role of a Newspaper The newspaper has numerous roles, the primary one being to inform the public. Other roles of the newspaper are to educate and advertise various products on behalf of a certain company (Farell & Cupito, 2010). Since advertising also aims at informin g the public about new products in the market, the advertising process thus fits within the primary role of newspapers. Advertising helps in informing the public on the new prices in the market and the modifications done on various products. This empowers the public to make informed decisions regarding their desired products or services. It is advisable for organizations to use both visual aids and wordings in their adverts, when using newspapers as an advertising medium. Visual aids add value to adverts thus making them appealing to the targeted group. Newspapers act as a support medium, in most cases. Most of the information documented or printed in newspapers are often not directly from the person conveying the message. The writings are often edited or rewritten by a different individual (newspaper editors), who never participated in writing the original document. This, therefore, makes the newspaper a support medium of conveying information. However, in some instances, newspaper s always print direct information or quotes from a certain source. Although this does not mean that, it is a primary medium. This is because the information obtained was initially meant for a different group as opposed to the ones addressed by the newspaper. Accessibility Newspapers are easily accessible thus can be reached by a number of potential buyers. For instance, in certain countries such as Netherlands, newspapers are distributed for free thus anyone can access them, even young children. Moreover, even if they are being sold in certain countries, the cost incurred when purchasing is often affordable to a significant part of the

The Role of Communication Skills in Planning a Group Project Essay - 9

The Role of Communication Skills in Planning a Group Project - Essay Example Presentations actually are a form of communication that involve, in practice, use of certain literature about the subject matter, presenter, mode of presentation and an effective way of communication. On the audience side, the targeted individuals are referred to as people of concern, importance or potentials of any kind. This two-pronged structure of a presentation environment is very important as far the concept of planning for a presentation is concerned (Griffith University, 2007). The planning thus involves the crux and quintessence of the presentation that comes out to be the face of what has been worked upon. This working involves a comprehensive methodology and practices so that an effective result may be achieved. This resultant is actually the material for the presentation. This essay is about an experience that has been attained during planning for a presentation. This experience is of course based on what actually happens to the presenter planning for this type of communication. It is not different from experiences of a lot of people that plan for public speaking. In fact, this domain of public speaking demands a lot more insight from the presenter into a topic or the subject matter that is being presented. The retrospective analysis of the presenter always notifies to him a self-correcting conclusion that planning is actually the first step towards presentation making. Planning for presentation involves background knowledge, though thin, yet broad and readily available. Individual planning is less preferred for group planning. This is very important to have a consultancy and discussion environment during this stage.  

Hyperactivity And Add Attention Deficit Disorder Psychology Essay

Hyperactivity And Add Attention Deficit Disorder Psychology Essay Hyperactivity and A.D.D. Attention Deficit Disorder is a common diagnosed behavioral disorder that begin early in the childhood.Even though considered a childhood disorder once,it is now much more clear that many of the children that has ADHD will continue to have it when become adolescents.While the symptoms decrease as a function of age,impairments like academic,social and family are observed to increase in adolescence.The disorder have unclear biological underpinnings,it is stressfull to live and get over with,and places burden and cost on family,school and society. Although having a varying array of degrees and types,the effects are roughly the same.Struggling while acquiring new relationships and keeping them,having hard time on concentration on tasks makes academic life and career tougher,probable communication problems based on being unable to self expression and facing the sometimes harsh results of acting without thinking. With its causes are variable and not exactly known,they are roughly related with the genetics,environmental effects,extraordinary conditions occuring during the development of brain.Psychological or medical treatments are available,of course,and former of which are usually the first choice while the latter is for more intense cases with heavier symptoms.Other treatments include academic, and behavioral interventions. 1.1: Hyperactivity and A.D.D. is a common seen case at people,starting from childhood.It is not a disease,it is defined as a behavioral disorder by the health experts,while the psychiatrists define it as a neurobehavioral developmental disorder. It should be noted that being Hyperactive does not mean being less qualified,insomuch that,considering most hyperactive people have higher IQ rates compared to other people.This means these individuals can be,and are actually as qualified and as intellectually potent as everyone,or even more.The purpose of this report is to analyze the reasons of the causes,symptoms,results and alike conditions that this disorder causes in the individuals lives. In order to examine the subject,it is first needed to be understood the reasons,types,their differences and specialties.Then it must be gone through the results and treatments.In addition,the patients with ADHD will be regarded as hyperactives or hyperactive individuals,during the rest of the report. 1.2: Being considered as a behavioral disorder by the health experts,ADHD is also defined as a neurobehavioral developmental disorder. It is a common disorder that starts during childhood,however,it does not only effect children.People of all ages can suffer from it,and backing that up,it is observed that the symptoms of ADHD keeps asserting themselves in the adolescense,too. ADHD makes certain things harder for the one who is bearing it,like making it more difficult to focus on things for a long time without distraction.Patients also struggle controlling what they are doing or saying,and also have harder time on controlling the frequency of their physical activities,compared to somebody without ADHD.To say in other words,hyperactive individuals are more impulsive and restless. Being in close relationship but not to confused with autism,there are other disorders it may be related to.Backing that up,ADHD is also associated with many other conditions including learning disabilities, conduct disorder, anxiety, mood, and substance abuse disorders. States M. Simonescu,from State University of New York. Some other trivial information about ADHD is that it is known and defined in different names by different experts or countries.For example,in North America the term ADD or ADHD is commonly used to express the situation,while in the UK Hyperkinetic Disorder (HKD) is the special term.Health experts may use one of the following,in order to specify those with disorder; attention deficit, attention deficit hyperactivity disorder, hyperkinetic disorder, hyperactivity. 2.1 Types Symptoms There are three diagnosed types of ADHD so far,which are Predominantly Inattentive Type, Predominantly Hyperactive-Impulsive Type and Combined Type.For any of them to be diagnosed certainly,patient must show at least 6 out of 9 of the symptoms which are specific to the each type: Predominantly Inattentive Type symptoms include: Not paying attention to detail Mistakes due to carelessness Failure to pay and keep attention on task Not listening Unability to follow and understand any instruction Avoiding effort involving tasks To be distracted a lot To forget things a lot Losing objects that are needfull to complete the tasks Hyperactive-Impulsive Type symptoms include: Fidgeting Squirming Getting up often when seated Heavy physical activity (running,climbing) in inappropriate times Having trouble playing or tasking quietly Talking excessively and impatiently Interrupting And as the name may suggest,combined type consists of both inattention and hyperactivity-impulsivity symptoms.For a certain diagnosis,symptoms must be observed for a consistent six months,and to a greater degree than other children at the same age. 2.2: Results at Real Life Most people display some of these symptoms and behaviours,but it is not always to a degree where they interfere with their lives significantly.And due to this absence of significance,a diagnosis of ADHD is not precise and appropriate.Some people with ADHD experience considerable difficulties with social and academic skills,such as forming or keeping relationships or keeping proper work and attention during their careers.Moreover,most of the child patients experience rejection and exculsion by their peers,compared to 10-15 percent of the healthy children of the same age.A significant rate of adolescents are observed to have difficulties during the process of non-verbal and verbal communication. 2.3 Causes 2.3.1: Genetics Studies show that,in about 75 percent of the cases,genetics are a factor and the disorder is also highly heritable between ancestral genes or by the gene pool. 2.3.2: Executive Functions Significant amount of symptoms arise from a primary deficit on Executive Functions,which refers to cognitive processes that regulates and controls other cognitive processes.The most obvious examples of it are planning,working memory,attention,inhibition and mental flexibility. 2.3.3:Evolution For more than 1 percent of population,researchers stated that high generality of ADHD may be due to natural selection,probably because the individual traits might be beneficial on their own and only became dysfunctional where these traits combine to form ADHD. 2.3.4:Environment Environmental factors usually contribute a small role to the origins of ADHD.Exposure to tobacco smoke or alcohol intakes during the pregnancy may impair the development of nervous system which can end up with a diagnosis of ADHD.Environmental lead also remains as a valid factor,since former studies at relatively high levels of lead exposure showed that the exposure and low levels of IQ as well as attention problems,other disorders such as autism or hyperactivity. 3 Conclusion As a common case,hyperactivity has many effects on patients who bear it,though it does not pose serious threats or problems for health. It only could make life a little harder,in social and academic senses,but that does not mean that it is completely bad and hard to live with it.Majority of hyperactive individuals are reported and observed to have higher IQ levels and creativeness compared to those who arent.They also think and act differently,making them outstand from the crowd,usually in a good way. Commenting and acting differently when encountered extraordinary situations is mostly applauded by ordinary people,due they can and do come out with extraordinary but appropriate solutions. However,this little disorder can be treated and reduced,even though it can not be completely removed,but then again,since it does not have harmful effects on human health,it is not necessary.But then,having a more stable mind and physical stand and postur emay help individuals get more friends easily,acquire succesful relationships,and most important of all,a more succesful academic life,in senses of education and career. One should not simply stereotype or confuse hyperactive individuals with mental patients.It can be both a bless,and a curse,and it completely depends on the perspective.After all,they are just as human as we are,maybe a little more restless,reckless and impatient.But again,there is nothing wrong with standing out of the crowd,in a good way,and without even trying that hard as the rest of the other people. Referrences http://www.medicalnewstoday.com/info/adhd/ (n.d.,Retrieved in 6 May 2013) Richard S. Kingsley,MD What is ADHD ?,Reviewed in July 2012,retrieved in 6 May 2013 John H. Ferguson,MD National Institutes of Health Consensus Development Conference Statement: Diagnosis and Treatment of Attention-Deficit/Hyperactivity Disorder (ADHD), Conference Held in 16-18 November 1998,Retrieved in 6 May 2013 John H. Ferguson,MD Journal of the American Academy of Child Adolescent Psychiatry (Volume 39,Issue 2,February 2000, Pages 182-193) Retrieved in 6 May 2013 J.T. Nigg,Oregon Health and Sciences University Lead and Attention Deficit Hyperactivity (2011,Encyclopedia of Environmental Health pages 405-411) Retrieved in 7 May 2013 K.M. Antshel,State University of New York Attention Deficit Hyperactivity Disorder (2012,Encyclopedia of Human Behaviour,2nd Edition,pages 218-223) Retrieved in 7 May 2013 S.V. Faraone,State University of New York Attention Deficit Hyperactivity Disorder (2012,Encyclopedia of Human Behaviour,2nd Edition,Pages 218-223) Retrieved in 7 May 2013 K.M Antshel,SUNY-Upstate Medical University,Syracusa Attention Deficit/Hyperactivity Disorder (2011,Encyclopedia of Adolescence,pages 56-61) Retrieved in 8 May 2013 R.A Barkley,Medical University of South Carolina Attention Deficit/Hyperactivity Disorder (2011,Encyclopedia of Adolescence,pages 56-61) Retrieved in 8 May 2013 SPECIAL THANKS TO www.google.com Google Translate translate.google.com NESCAFÉ and MONSTER ENERGY for providing easier sleepless nights.

Use of Language in Journeys End by RC Sheriff :: Journeys End Essays

The Use of Language in Journey's End Journey’s End was R.C. Sherriff’s only major theatrical production and had had relatively little experience of playwriting before. However, the language in the play does not show any evidence of this. Being set in the trenches in the Great War, and being with a serious, ingrained message, the play needed to be presented to the audience powerfully and effectively. The language needed to show the characters and their language as they would have been had they had actually been in the trenches at the time and make sure that they were as realistic as possible. Sherriff has aimed to relate the characters’ speech directly to their character but also to create a powerful picture in the minds of the audience. One of his main aims in the play was to present the public with a play to show the real attitudes during the war. Each character has different dialogue to each other to typify their characters and to distinguish them apart. The characters also have different styles of language that provides various elements to the play. Although the play is of a deeply profound nature, the play has vital outlets of comic relief which is displayed through the characters in the play. The stage notes throughout the play show the simple, atmospheric style the Sherriff uses in describing the aspects of the play. The very start of the play which describes the set, and the situation for the whole play, tunes the audience into the tone of the scene. â€Å"Warm yellow candle flames light the other corner from the necks of two bottles on the table. Through the doorway can be seen the misty grey parapet of the trench, and a narrow slit of starlit sky.† This is typical of R.C. Sherriff’s style. The notes are simple, explanatory but have the aura of the scene in mind. The characterised aspects of the scene such as the â€Å"Warm yellow candle flames† and the â€Å"misty grey parapet† contrast to emit the homeliness in the trench, but with the sinister, stony atmosphere outside. Sherriff also focuses greatly on the actions and movements of each character. He does this to portray the character in the scene exactly as he wants them to be perceived by the audience. This is shown in Act One where Raleigh arrives in the trench for the first time and his uneasy disposition as a newcomer to the dugout is clearly apparent. Sherriff explains: â€Å"An officer comes groping down the steps and stands in the candle-light. He looks round, a bit bewildered. He is a well built, healthy looking boy of about eighteen, with the new uniform of a 2nd

Kimpton Hotels Earthcare Program Essay

What are the benefits of Kimpton’s environmental sustainability initiatives? What are its costs? The benefit of the program is to put back into the earth what is being taken out. Many companies who support Eco friendly establishments will book specifically with the Kimpton hotel in support of their EarthCare program. The costs are greater for not putting back into the environment what is taken out. In the long run being non eco friendly will cost Kimpton hotels more than what they spend on the initiative. How would you justify the EarthCare program to Kimpton’s board of directors and stockholders? That is, what is the business case for the program? The business case for the stockholders would be increased bookings from corporations and individuals that support the EarthCare program. By Kimpton hotels implementing an aggressive eco friendly plan, their hotels will stand out from the rest and be well known for their commitment to put back into the earth what they take. What challenges face the EarthCare program, and how might Kimpton overcome them? A couple of challenges that they face is the increased cost for some of the raw materials, such as sheets. A way to overcome that is to have aggressive buyers that work diligently to get the cost down by bulk buying for all of the hotels and then distributing from one central hub. The second challenge would be the employee’s acceptance to the program. This can be overcome simply by getting all employee’s involved in the initiative and keeping the line of communication open so that every stays informed and feels part of the decision process. What further steps should Kimpton take to institutionalize its environmental commitments? Kimpton should show their commitment by becoming ISO 14000 certified. This would show their commitment to customers, investors, shareholders and stakeholders.

Presentation on the Kimpton Hotel’s Eco-friendly Initiative

The key elements of the Kimpton Hotels Earth Care Program are outlined in its eco-mission statement. These include â€Å"company-wide commitment towards water conservation; reduction of energy usage; reduction of energy usage; elimination of harmful toxins and pollutants; recycling of all reusable waste; building and furnishing hotels with sustainable materials; and purchasing goods and services that directly supports these principles† (Murray and Thomas 2005). It should be noted that all of these elements should be implemented in order to attain the goal of the Earth Care program.However, aside from these direct efforts that the company must engage in, it is also recognize that a key element in embarking in the program is the communication strategy which is used internally and externally. Inside the business organization, it is very essential to align the company’s workforce in this new strategy by letting them know and giving them an active role for the implementation of the program. In the part of the external stakeholders, Kimpton also had to communicate its eco-friendly efforts and their advantages.Is there a `business case` for the Earth Care Program?There is a strong business case for the Earth Care Program. It should be noted that implementing this eco-friendly strategy will benefit Kimpton in the long run. Looking at the current trend in the business environment, it becomes notable that most companies not only in the hotel industry are becoming more and more active in the preservation of the environment by supporting sustainable development efforts and by establishing a â€Å"greener† image.It should be noted that company image is now a more serious issue than the product itself. Consumers are becoming more and more concerned about the influences of a business organization to communities and environment. Also, the Earth Care Program is consistent with the corporate social responsibility effort of Kimpton which is very much importan t in the global business arena nowadays.Can you describe the costs and benefits associated with the Earth Care Program? The Earth Care Program conveys various benefits to Kimpton Hotels. One of the most obvious advantages is the huge potential improvement in the bottom line of the company. The efforts of the company to become more eco-friendly also implies shifting from less energy and resources consuming processes which will definitely push down the level of costs.The company’s effort of eliminating toxic substances will also benefit employees who are handling these chemicals on a daily basis. It should be noted that toxic substances often have detrimental effects to the person handling them and eliminating this can possibly improve the sense of well being of employees and make them more productive. The Earth Care Program also posts opportunities to Kimpton as it will now belong to the list of eco-friendly hotels which are highly preferred by government organizations. In som e ways, customers can perceive the eco-friendly image as a new attraction which can generate more revenue for the company.However, the company also faces the challenges involved in this new strategy. First, the Earth Care Program requires monetary investment which should be financed long before any cost benefit is attained. Kimpton Hotel also needs to align its entire chain with the effort thus necessitating negotiation and giving out the risk of rejection from local managers who feel threatened by the new system. Third, the company needs to pay more for the organic materials which are needed to make hotels eco-friendly. As the case states, these costs are very high compared to the traditional materials.Are there risks to the company with this program?The company is facing a huge risk in implementing the Earth Care Program. First, Kimpton Hotel is not sure whether this program will be perceived by customers as value-adding. Experience of the customers are seen to be indirectly relat ed with the materials or equipments used in delivering services.Since the benefits of the program are not reaped in the short-run, the company also takes in the risk of possible change in consumer taste before cost savings are realized. If in the long run, customers perceive that eco-friendly efforts are not important, then Kimpton runs the risk of not benefiting from its investment. Lastly, the Earth Care Program threatens the autonomy of local branches which can make employees hesitant in implementing changes.What is the weakness of the Kimpton Hotel?The autonomy of the branches of the Kimpton Hotel can be perceived both as a strength and weakness of the organization. On the positive side, the decentralized operation facilitates fast decision making and customization. However, Kimpton Hotel is having difficulty in implementing company-wide strategies because possible rejection from its branches. It should also be noted that as each hotel is unique, integrating them to join the Ear th Care Program is quite hard. The difference in the values of each branch also makes it difficult for them to pursue a single strategy. What might work in a branch might not necessarily have the same effect on another.ReferencesSilverman, M &Thomas, T. 2005, â€Å"Kimpton Hotels: Balancing Strategy and Environmental Sustainability.† San Francisco State University, USA

Definition and Examples of Paradox in English Grammar

Definition and Examples of Paradox in English Grammar A paradox is a  figure of speech in which a statement appears to contradict itself. Adjective: paradoxical. In everyday communication, notes H.F. Platt, paradox is mostly used for expressing astonishment or disbelief at something unusual or unexpected (Encyclopedia of Rhetoric, 2001). A compressed paradox (one thats expressed in just a few words) is called an oxymoron. Etymology: From the Greek, incredible, contrary to opinion or expectation.Pronunciation: PAR-a-doxAlso Known As: paradoxa (Greek) Examples Some of the biggest failures I ever had were successes. (attributed to American actress and singer Pearl Bailey)  The swiftest traveler is he that goes afoot. (Henry David Thoreau, Walden, 1854)If you wish to preserve your secret, wrap it up in frankness. (Alexander Smith, On the Writing of Essays. Dreamthorp, 1854)I have found the paradox, that if you love until it hurts, there can be no more hurt, only more love. (attributed to Mother Teresa)War is peace.Freedom is slavery.Ignorance is strength.(George Orwell, 1984)â€Å"Paradoxically though it may seem . . ., it is none the less true that life imitates art far more than art imitates life.† (Oscar Wilde)Language . . . has created the word loneliness to express the pain of being alone. And it has created the word solitude to express the glory of being alone. (Paul Tillich, The Eternal Now, 1963)Some day you will be old enough to start reading fairy tales again. (C.S. Lewis to his godchild, Lucy Barfield, to whom he dedicate d The Lion, the Witch and the Wardrobe) Perhaps this is our strange and haunting paradox here in America- that we are fixed and certain only when we are in movement. (Thomas Wolfe, You Cant Go Home Again, 1940)Yes, I must confess. I often find myself more at home in these ancient volumes than I do in the hustle-bustle of the modern world. To me, paradoxically, the literature of the so-called dead tongues holds more currency than this mornings newspaper. In these books, in these volumes, there is the accumulated wisdom of mankind, which succors me when the day is hard and the night lonely and long. (Tom Hanks as Professor G.H. Dorr in The Ladykillers, 2004) The Paradox of Catch-22 There was only one catch and that was Catch-22, which specified that concern for ones own safety in the face of dangers that were real and immediate was the process of a rational mind. Orr was crazy and could be grounded. All he had to do was ask; and as soon as he did, he would no longer be crazy and would have to fly more missions. Orr would be crazy to fly more missions and sane if he didnt, but if he was sane he had to fly them. If he flew them he was crazy and didnt have to; but if he didnt want to he was sane and had to. (Joseph Heller, Catch-22, 1961) Kahlil Gibrans Paradoxes At times [in The Prophet by Khalil Gibran], Almustafa’s vagueness is such that you can’t figure out what he means. If you look closely, though, you will see that much of the time he is saying something specific; namely, that everything is everything else. Freedom is slavery; waking is dreaming; belief is doubt; joy is pain; death is life. So, whatever you’re doing, you needn’t worry, because you’re also doing the opposite. Such paradoxes . . . now became his favorite literary device. They appeal not only by their seeming correction of conventional wisdom but also by their hypnotic power, their negation of rational processes. (Joan Acocella, Prophet Motive. The New Yorker, Jan. 7, 2008) Loves Paradox You will notice that what we are aiming at when we fall in love is a very strange paradox. The paradox consists of the fact that, when we fall in love, we are seeking to re-find all or some of the people to whom we were attached as children. On the other hand, we ask our beloved to correct all of the wrongs that these early parents or siblings inflicted upon us. So that love contains in it the contradiction: the attempt to return to the past and the attempt to undo the past. (Martin Bergmann as Professor Levy in Crimes and Misdemeanors, 1989) The Language of Poetry Originally a paradox was merely a view which contradicted accepted opinion. By round about the middle of the 16th c. the word had acquired the commonly accepted meaning it now has: an apparently self-contradictory (even absurd) statement which, on closer inspection, is found to contain a truth reconciling the conflicting opposites. . . . Some critical theory goes so far as to suggest that the language of poetry is the language of paradox. (J.A. Cuddon, A Dictionary of Literary Terms, 3rd ed. Blackwell, 1991) Paradox as an Argumentative Strategy Useful as instruments of instruction because of the wonder or surprise they engender, paradoxes also work to undermine the arguments of ones opponents. Among the ways to accomplish this, Aristotle (Rhetoric 2.23.16) recommends in his manual for the rhetorician exposing the disjunction between an opponents public and private views on such topics as justice- a recommendation that Aristotle would have seen put into practice in the debates between Socrates and his various opponents in the Republic. (Kathy Eden, Platos Rhetoric of Education. A Companion to Rhetoric and Rhetorical Criticism, ed. by Walter Jost and Wendy Olmsted. Blackwell, 2004) G.K. Chesterton on Paradox By paradox we mean the truth inherent in a contradiction. . . . [In the paradox] the two opposite cords of truth become entangled in an inextricable knot . . . [but it is] this knot which ties safely together the whole bundle of human life. (G. K. Chesterton, The Outline of Sanity, 1926) The Lighter Side of Paradoxes I dare say that one of the strangest contradictions to beset contradiction fanciers recently was the situation confronting anybody who was seeking shelter in New York City. Not only were hotel rooms scarcer than the heath hen- after all, you could pick up an occasional heath hen before Christmas if you didnt mind going into the black market for it- but the reason for their scarcity was that most of them were occupied by people who had flocked to the National Hotel Exposition to discuss the scarcity of hotel rooms. Sounds paradoxical, doesnt it? I mean, if there arent any other paradoxes around. (S.J. Perelman, The Customer Is Always Wrong. Acres and Pains, 1947)

buy custom Web Search Engines essay

buy custom Web Search Engines essay Google has used the search engine optimization to rise up the ranks of internet preference. A research carried out in the recent past illustrated that more than 80% of world internet users prefer Google. Other internet search engines that have been in use include yahoo, bing, ask, msn. Aol, Lycos, AltaVista and alltheweb. The mentioned search engines have been in use at different times in history. Others have also shared the same historical timings. Technology has always been on the rise from one search engine to another (Bruce 276). While some early versions used manual data allocation, the present search engines have adopted fast transmission of information stored in data bases located in remote parts of the world. The history of search engines dates back in 1945 soon after the end of World War 2 (Trinkle 45). The world was in great need to consolidate and disseminate knowledge in different areas of discipline. The first step was the actual development of the knowledge followed by its dispensation. The pioneers of this concept emphasized on the need to specialize in various areas of study. Writers from all sides were called upon. The collected materials were however stored in the hard copy since computers had not advanced (Trinkle 49). Information was collected and placed in books. People could access information in the books. The present search engines actually work in the same principle. Information is collected and finally stored in data bases located in various servers. People can then locate the information remotely. Archie The earliest form of search engine dates back during the days of Archie. The word Archie was a short version of archive. The former means a storage facility that contains volumes of historical facts. Alan Emtage developed the Archie concept in 1990 while studying at McGill University. This University was located at Montreal in the United States of America. This initial program was meant to assist in accessing information stored in the servers. The process of accessing information was not so difficult then (Trinkle 216). It is also amazing that the files were stored randomly and so they were to be accessed in the same random manner. This random accessibility was only possible because very few files were in use during those days. The few files made it possible to access information in the random manner. Alan Emtage hoped that his product would solve the problem of internet accessibility at that time (Whitmore 74). He used the word Archie and not archives so as to conform to the Unix programming demands. Unix has always been known to use short forms of words. This is the international standard allowed for the UNIX programming (Whitmore 78). Alans invention made it easy to gather information into one place so as to be accessed on a later time. The gathered information was always collected from the then scholars. These were people who had great skill and knowledge in the specific areas. The information that was contributed could be accessed randomly through this Archie method (Whitmore 65). This was the first program to search through the internet for information that FPT had (Whitmore 29). Archie is not a search engine as such like others but it can search a list of files in the internet. When using Archie one has to know the file name that he is searching and then the program will in form you the type of FTP site that the information can be downloaded from the internet (Whitmore 67). File Transfer Protocol File transfer protocol is a type of file searching method that utilized a server side and a client side. This method is also widely known as FTP. Searching the internet was not there before the year around 1990 as there were few websites in place so FTP came in Handy. In regard to this search engine mechanism set up by Tim Lee, files and data are stored in one computer that would also be known as a server (Rognerud 132). The server is the computer in which data is stored. The computer operator then sets the server program to enable other people to access information stored. The persons who are willing to view the information have the obligation of installing a client program that shall enable them to communicate with the server computer. File transfer protocol can take place with or without internet and it used to be searched by word of mouth (Douglas 123). The present File transfer protocol has greatly advanced compared to what Lee developed. This client-server based system can today accommodate the transmission control protocol which uses the internet platform for its operations. The TCP mode brings on board many users and this therefore calls for user authentication mechanism (Rognerud 66). Various authentication methods have been introduced with time. The use of pass words is but one mode of authentication that is common in this present age. Yahoo Yahoo is the first well known and popular search engine that was developed in 1994. It was developed during the web cataloging period by Stanford undergraduates who were working on an Excite project (Andy 48). Another group of Ph.D. students David Filo and Jerry Yang, had some web pages posted in their favorite links, and that is how they came up with Yahoo a name for the pair in their innovations (Rognerud 87). The number of links started to grow hence a better organization of the data and hierarchical listing was developed, and with the pages becoming more accepted, a search page was necessitated and all links were joined together to make a directory (Edward 387). The developments made Yahoo to be the first search engine directory that was popular and easy for data retrieval. The links in the pages were not automatically updated but rather manually by spider or robot, and were further searched by the links developed hence it was not categorized as search engine (Marckini 156). The feature that they created was a simple data base engine, thus it was considered searchable directory. It provided for human compiled explanation in each of the URLs. The directory became so popular and they started charging the commercial sites that were included in the web (Marckini 165). It has automated some of its features lately to give it a distinction between a search engine and search directory by gathering and classifying some of its processes. Yahoo offers a user friendly interface and the ease of understanding the directories makes it to be one of the popular sites in the world of Web. The database is however, small due to the number of users indexing the files of everything that they view while on the sites. Moreover, Yahoo is more effective compared to Wandrer becau se they contain more added expressive information on indexed sites compared to the latter (Fisher 198). Yahoo bought Overture Services Inc, which had the Alta Vista and AlltheWeb search engines. In around 2003 Yahoo became a search engine by combining all its capabilities of the other search engines they had, to a single search engine. WebCrawler The first known full-text search engine is the WebCrawler that was developed at the University of Washington, as an Undergraduate seminar project in 1994 by Brian Pinkerton. The search engine added the accuracy in the web by indexing all the text in the web page compared to other search engines which indexed titles and URL pages only, and this resulted into some keywords not indexed (Marckini 83). This improved ranking relevancy in the producing of results. The search engine allowed users to view what they are searching while, at the same time they enter their queries, and one can able to stop keying and view the results (Handbook 465). The project generated a lot of traffic in the Universitys network system that it almost collapsed because of the popularity it had. The project was taken over by AOL which undertook it to be their network and develop it further. The WebCrawler was bought by Excite from AOL later, but the later still uses the search engine in their NetFind feature (Levene 164). Presently Home Corp owns both Excite and WebCrawler. To make searching in the web more organized, Excite was developed by Stanford undergraduate students, who brought the idea of statistical analysis of indexing in 1993. It was called Architext, and it involved conception based searching that was a hard procedure as it included using statistical word relations such as synonym; the result was getting results of missed keywords by other machines that had not been keyed by the user (Levene 79). The World Wide Web Worm, JumpStation, and Repository-Based Software Engineering (RBSE) spider were developed. The JumpStation retrieved information using a simple linear search from the information gathered on title and header on the Web pages. The WWW Worm had the titles and URLs indexed. The two search engines did list results with no discrimination in the order they found it. The ranking system was developed by the RSBE spider, by listing of results in relevancy to the keyed word (Hock 134). The search engines made it harder for the user to find what they were looking for in the web because they did not have link analysis capabilities. Lycos This search engine was named after the wolf spider, which is just like the way the wolf spider pursues its prey. It was developed in 1994 after the WebCrawler, at Carnegie Mellon University (Kent 63). Michale Mauldin, who is still with the University, is the chief scientist who was behind this type of search engine. Research shows that around 1997, Lycos is believed to have more than sixty million web pages indexed, and it was in Netscapes list of ranked search engines as number one on top of the list (Kent 82). The search engine provided for word proximity and prefix matching bonuses as an added advantage. Search engines use the spiders, which are software programs to search the web for information. Links are recorded to help in proxy editorials, know what web page is all about, to know the type of page that exist, and help to discover new documents. Infoseek is the next search engine that was developed after the Lycos search engine, but it had little improvements in the development that could surpass WebCrawler and Lycos (Kent 51). This search engine came to prominence due to the deal they had with Netscape that made them be browsers search engine in place of Yahoo. Alta Vista Alta Vista is a search engine that was introduced in 1995 by Digital Equipment Corporation (DEC). It had new developments and improvements that made it more appealing than the previous search engines in the web scene (Kristopher 47). It ran on DEC Alpha-based computers initially, and it was one of the best powerful processors in place. It is so powerful that when Yahoo fails in searching, it automatically becomes the default search engine. The powerful processors made the search engine to run at high speed hardly slowing down. The processor was running on UNIX that was made to run on heavy multi-user environments (Randolph 78). The search engine had the capability other than entering key words, the ability of one to key in questions, search tips, and advanced search features. The capability made it even easier for users to get results when necessary and the use of natural language is a further advantage (Randolph 83). The innovations of Alta Vista made it the first search engine to have Boolean operators like; or, but, and, not for usage and help in improving searches in the web. The search engines do also have the ability to give tips to its users for easier use, and allowed users to add or delete own URL within 24 hours of posting, the first of its kind in the innovation of search engines (Jones 197). These features makes Alta Vista to be unparallel in terms of is accuracy and accessibility. They allowed for inbound link checking, and natural languages. It was bought by Overture after poor mismanagement around the time Google started becoming popular (Handbook 81). HotBot This is a project of University of California at Berkeley in 1996 by Paul Gauthier and Eric Brewer, which was designed as the most powerful search engine. Wired Magazine who are the current owners claim that the search engine is capable of indexing over ten million pages a day on the web, and to add to that, is that the HotBot search engine can update its full index daily, and this makes it to be able to contain the latest information on the web (Fisher 85). It was powered by Inktomi search engine, and it can index a entire Web as its strength. Metasearch This is a simple type of search engine that was introduced in 1995. The search engine works by forwarding keywords received from the user who can either type key words or the question to the search engine. The search engines then sends back the results to the metasearch which formats the hits in the page for easier viewing by the user (Baig 93). The search engines do not have new innovations but can compile searches simultaneously from different search engines depending on the collective relevancy; they then release the results on the web. Metacrawler lately called Go2nett.com developed by Eric Selburg in 1995 of University of Washington Masters student was the first type of this kind of search engines, but this engine ran a foul of other search engines because it only took the output and not the advertising banners. The search engines later started using the banners advertisement with the set of search results as this is what users see as reducing the revenues of the search engine companies (Kent 432). The metasearch engines had other search engines like Dogpile, ProFusion, C-Nets Search.com, and Ask Jeeves. The Ask Jeeves search engine has several features such as having the natural language queries that have the ability to search using many kinds of search engines. The C-Net has over 700 search engines which are different and this is what they use to get results. The different types of search engines that use metasearch are good when used as search engines and directories by the user who asks questions (Karr 77). Jughead and Veronica This kind of search engine did have similarities to Veronica and around the year 1993, the Web started transforming. The industry of search engines started growing from the known Gopher, FTP, and e-mal servers. Matthew Gray created a database of web called Wandex, and he introduced what was called World Wide Web Wanderer which was a succession of robots that required actual web URLs for usage (Trinkle 38). The search engine was having a problem of lag, in accessing same web page many times a day and he tried to fix the problem with software but it took long. He created the search engine to tally the active web servers as he wanted to know the strength and growth of the web. This was the first actual automated indexing system of the search engine. The robots in this period occupied a lot of network bandwidth, and indexing of the sites was rapid and it was easy for servers to crash. The search engine only captured URLs and thus it easy hard to find things not expressed and described in their URL, since this are cryptic and average user can not understand them (Clay 82). Jughead searched one server at a particular time, and it indexed the servers fast in the database memory. It becomes slow after using all the memory, thus limiting the size of servers indexing. It is during this same season that ALIWEB a web page was developed, and it was corresponding to Veronica and Archie search engines (Clay 78). It was developed by Martjin Koster in 1993 as an answer to Wanderer by creating a directory. The webmasters that was developed started using a special index filing system with site information in searching for files instead of the cataloging system of searching for texts and files, which allowed for more accuracy in listing (Kristopher 65). It allowed users to present their pages in their own description to the web for indexing and allowed for more information. The engine was not using much of the bandwidth as it needed no robot to collect data. The major disadvantage of ALIWEB is that many users did not know how to submit their sites to the web (Marckini 276). The web roots page also hosted by Martijn Kojer created the standards of search engine indexing, as the webmasters were now able to block their sites on whole site level or by page by pa ge root. The indexing made the search engines to link that users ask for in the web. The cataloging of the web continued to develop and a new system called spiders came into use, and just like robots, the system searched the web in a sequence for web page information (Kristopher 65). The versions that were there earlier used to search for the web page titles, the information of the header, and the URL of the page as the basis of key words. Search engines in this period were very much behind and hits in the database were the ones produces as the ones hit as the keys were hard to rank with the sites. The fully fledged search engines started to be developed. In 1994 ElNet Galaxy directory now Tradewave Galaxy was developed, it was structured in an analogous way just like the other web directories of today (Kristopher 154). It had both Gopher and Telnet searching features and this made it to be popular, added to the web search features that it had. It was the first browsable Web directory and made use of the different levels and categories of the web. Users still had the problem of knowing what they were looking for in the web and thus using this search engine they could narrow the search until they find what is related to their search (Rathbone 287). Veronica is a type of search engine that was developed by the University of Nevada Computing Services in 1993. The program used a type of system called Gopher server that is used for searching files in the internet, and it still had the same idea as Archie. This kind of server stores plain text documents in the internet as compared to an FTP server that stores images and program files. The search engine is Resource Directory system that gives access to information that is on Gopher servers (Rognerud 234). It has menus in a collective form from Gopher sites. The search involved matching only the items requested by a user on menu items and the result given is customized Gopher as it acted like one. The search engine has three parts namely: spiders, index, and search interface. The search engine spiders are the ones that follow the link in the web and request to know whether indexing has taken place since the last update. Search engine Index is the catalog that is the content of the web (Kent 83). The search engine search interface and relevancy software help to accept the user input by checking the match syntax and spelling, check the relevancy of the question entered by the user and place links that near the user query, and gathering list of relevant pages for search, and to request a list of relevant ads and put them near the search results. Conclusion The search engines are the popular sites for most web users. The development of the search engines in future can be interesting with the entering of meaning based search engine and it is still continuing to evolve. There is increasing expansion of databases, increase in user friendly interfaces and searching techniques, and indexing of sites has also improved. The meaning based search engines can be used to receive mammoth words as databases with synonyms can be developed by different experts (Sebastian 145). Example is the Oingo search engine and Find Engine that one can use by installing a program in a computer and one can just point to the screen and the program searches the web for more information. The history of the search engines shows that the developments are mostly by university students who are doing their projects, and in return they develop them into commercial enterprises. Buy custom Web Search Engines essay

Case Study of Gillette Company-Free-Samples-

This paper aims to discuss the Gillette Company which launched the first blade system in 1998. The Company embraced technology and it introduced the five-blade system to outdo its competitors (Nye, 2016). However, the three-blade system was the significant element of the Gillette Company. Also, the three-blade system was introduced to minimize the irritation which was caused by the three-blade system when shaving. Therefore, the Gillette has its pros and cons in the marketing strategies as discussed in this paper. To begin with the pros, The Gillette embraced a new technology to improve the designs in the market. Through the strategy of embracing new technology Gillette would maintain its customers. The Gillette employed the strategy for success by launching the five-blade system to reduce the irritation caused to the customers when using the product (Dhebar, 2016). The marketing plan for the Gillette became more aggressive when they launched the new products. Therefore, the Gillette made a high profit and tried to outdo its key competitors in the market. On the other hand, the Gillette has cons in the marketing strategies as outlined in this paper. Due to the new technology, the Company was obliged to retrain the staff for them to understand the technology (Barrow& Stowers, 2013). At the same time the Gillette minimized the loyalty for the customers hence the market share declined.   Also, the aggressive marketing rollout strategy caused the Gillette to incur costs in advertising the products. Also, the Gillette received criticism due to the campaigns held when marketing the products (Stowell, Stowell,Grogan & Grogan, 2017). The launching of the Fusion Razor was a significant failure for the Gillette. In conclusion, the Gillette has employed good marketing strategies to help in attracting and maintaining the customers hence increase their satisfaction. Despite the marketing strategies, the Gillette has experienced challenges. However, there are many clients who are satisfied with it Barrow, C., & Stowers, D. (2013).  U.S. Patent No. D674,547. Washington, DC: U.S. Patent and Trademark Office. Dhebar, A. (2016). Razor-and-Blades pricing revisited.  Business Horizons,  59(3), 303-310. Nye, J. V. (2016). What do we really know about durable goods monopolies? The Coase conjecture in economics and its relevance for the safety razor industry. In  The Elgar Companion to Ronald H. Coase  (pp. 222-234). Edward Elgar Publishing. Stowell, D. P., Stowell, D. P., Grogan, C. D., & Grogan, C. D. (2017). The Best Deal GiIlette Could Get? Procter & Gamble's Acquisition of Gillette.  Kellogg School of Management Cases, 1-18.

Historical Report on Race and Legislation Essay Example | Topics and Well Written Essays - 750 words

Historical Report on Race and Legislation - Essay Example Notably, the Native Americans have diverse experiences in the U.S history. Indeed, they were the first group of people to face subordination from the Europeans. Ideally, the Native Americans and the immigrant Europeans had different cultures and alliance that generated social injustices, ethnic violence, and political tension and economic challenges (Flavin, n.y). Indeed, the Native Americans experienced a lot of discrimination and oppression due to their race and ethnic orientation. More so, the federal government demeaned the Native tribal alliances using acts of parliament starting with the Allotment Act of 1887. Indeed, even the acts that sought to strengthen Native tribal affiliations encouraged the Native Americans to neglect their culture and adopt the White Americans way of living (Schaefer, 2012). As such, the settlers consistently misunderstood and oppressed the Native Americans for many years. Economically, the Native Americans were hunters and gatherers who used oral trad ition to tell their history. In their culture, the women had the responsibility of cultivating various foods that included maize, corn, and beans on behalf of the family. Since, Native Americans comprised of various tribes, they consequently derived distinct cultures like the Maya and Aztec cultures (Schaefer, 2012). They equally had tribal warfare, which seemingly weakened their resistance against the white Americans. Furthermore, the federal government had a unique way of dealing with the Native Americans, which included the limitation to claiming any right against the federal government in absence of a special act of Congress. Indeed, this lasted between 1863 and 1946 (Schaefer, 2012). Notably this limitation discriminated against the Native Americans and manifested a mistreatment against a minority group in the US. However, the Native Americans vehemently resisted these mistreatments (Flavin, n.y) and united across tribal lines and through reservation government actions. Neverth eless, the federal government was also persistent in asserting the rights and privileges of the majority in US. Actually, this continued up to the late nineteenth and early twentieth century when the federal government sought to replace the Native American cultures with the White American manners of life. This has led to continued resistance from the Native Americans and a unity of purpose as they fight for their rights (Oberg, 2010). On the other hand, the Native Americans live a simple life full of hardships and manifest poverty. Indeed, the Native Americans cannot afford most human needs and face many challenges in solving their social problems. In fact, it is notable that there is a huge challenge for Native Americans to access education or establish a stable economic background. As such, the native students feel isolated as they face discrimination in the acquisition of higher education. The Native Americans could also not afford quality healthcare and hence they are prone to p oor health effects. In addition, the Native Americans adopt various religious beliefs that depict their tribal orientations. However, they abhor diverse spirituality and value their cultures greatly. As such, subject to these experiences, the Native Americans faced the challenge of maintaining their indigenous identity or giving in to European pressure that favored the White Americans (Oberg, 2010). Notable, there have been legislations that sought to constrain race within prejudicial boundaries like

Napoleon Bonaparte The Man behind the Soldier Essay

Napoleon Bonaparte The Man behind the Soldier - Essay Example On the other side of the spectrum, there are people who believed that Napoleon was too harsh, heartless, very rigid, and greedy which led to his eventual downfall. Up to this day, Napoleon Bonaparte, his conquests, and his personal life are still alive in society through books including his biography which are studied in schools, through discussions and forums in schools, and through analysis of the courses of events in his life. There is great scrutiny as to factors or influences which contributed to Napoleon's style of leadership or to how he ran his empire. There is a mix of factors that contribute to a person's system of actions, reactions, and initiatives. Employing certain styles or strategies in any activity does not only take into account the present situation or the present environment, it is composed of a combination of personality, life experiences including childhood and adolescence, and predispositions acquired from exposure to the activities and personalities of family members and friends. This paper aims to conduct a discourse on the factors and influences of Napoleon's personal life to the way he ran his empire or to his ruling style. It will first present an introduction, followed by Napoleon's youth and his education. The third part is Napoleon's Marriage and Family then synthesis of the paper will be reflected in the Conclusion. The paper will not expound on the French revolution or on the battles or conquests of Napoleon, but it will only touch on brief segments of history to show the qualities of Napoleon in the different stages of his life. Events relating to military transitions of power and the chronology of Napoleons rise to power will not be points of focus. Instead, fragments of Napoleon's life history will be presented. Napoleon's Youth and Education Napoleon Bonaparte was born in the year 1789 on the 5th of August. He was born in Corsica in a time when France has just defeated Corsica. After Corsica's defeat under France, Corsica rebels fled to the mountains where they continued with their fight. Napoleon's father, Carlo however readily showed his support to French rule. This angered Napoleon and resented his father for forsaking his Corsican heritage. It also created in him an aversion for the French people. Napoleon's mother, Letizia was a plain and tough woman. She was hard on her children and physically punished them in order to teach them discipline and sacrifice. There were even times when Napoleon was sent to bed without supper as punishment. His innate sense of discipline, propriety and punishment systems in the course of his reign as Emperor could very well be the influence of his mother who imposed stringent rules on Napoleon and his siblings. Carlo, Napoleon's father became a Corsican parliament representative where he saw grandeur of the French court. He was able to acquire a scholarship for Napoleon to study at Brienne which was a private academy in France. In 1778, nine year-old Napoleon who could barely speak French went to France for the first time. He had a

W8 Disc Knowledge Management System Essay Example | Topics and Well Written Essays - 250 words

W8 Disc Knowledge Management System - Essay Example Likewise, aside from the internal resources, the manager should also assess the external factors which could influence and affect the organization’s performance: customers, competitors, environmental, and other politico-social factors. The benefits of developing an effective KM system include â€Å"facilitating decision-making, building learning environments by making learning routine, and stimulating cultural change and innovation† (Quast, 2012). A learned, the key ingredients of a KM system could be any of the following: people, processes, and technology; or culture, structure, and technology (What Is Knowledge Management?, n.d.). The approach that should be used depends on the resources and competencies of the organization, especially the people who would use the information in the performance of their roles and responsibilities. As emphasized, â€Å"the idea of a KM system is to enable employees to have ready access to the organizations documented base of facts, sources of information, and solutions† (Knowledge management system, n.d., p. 1). Therefore, it is important to assess the skills and competencies of the organization’s human resources, as well as Quast, L. (2012, August 20). Why Knowledge Management Is Important To The Success Of Your Company. Retrieved from Forbes:

Homosexual Parents and Capability of Providing Care and Guidance Research Paper

Homosexual Parents and Capability of Providing Care and Guidance Needed by the Children - Research Paper Example Since gay parenting has a significant influence over the sexual orientation of the children, many people are prejudice with regards to lesbian and gay parents. As part of protecting the best interests of the children, gay parents often loss physical custody or being prohibited over the right to adopt children (Appell, 2003). On the contrary, Tobin and Mcnair (2009) argued that empirical evidence proves that there is really no concrete evidence for considering the sexual orientation of parents in assessing their capability to adopt a child. There are some studies revealing that lesbians and gays are not allowed to foster care or adopt children for the reason that gays are considered mentally ill making lesbians less maternal as compared to women who are heterosexual. It is also possible that the type of sexual relationship that gays and lesbians have usually allowed them little time to be involved in the actual parent-child interaction. On the contrary, the study of Vanfraussen, Ponja ert-Kristofferson, & Brewaeys (2003) revealed that the parent-child interaction among lesbian couples is fairly the same as compared with the heterosexual parents. In reality, there is no single empirical study that can prove that lesbians and gays are not capable of becoming a good parent. In line with this, there are several studies showing no significant difference between the way lesbians and heterosexual women could rear a child nor there was any difference in the mental health condition of the two groups of individuals.

Samsung Company analysis Essay Example | Topics and Well Written Essays - 2500 words

Samsung Company analysis - Essay Example Product/services and geographic scope The company would promote the products through advertising campaigns in UK. Samsung will continue the brand promotion strategies using celebrities with promotional activities in malls and outlets (Semenik, Allen, & O'Guinn, 2008). Samsung offers a variety of products ranging from LCD and LED panels, mobile phones, semi-conductors, televisions and digital cameras. Till 2005, the company allocated more than 75% of the in-house production capacity to the countries like China, Mexico, India, identified as low cost countries. The operations of mobile phone operations of the company are mainly based in Northern China. In the first part of 2006, Samsung began to produce mid- and high-end handsets in India. The mobile phone manufacturing centres include Korea, UK, China, Japan and USA (Samsung-c, n.d.). Competitors Although the company enjoys a large market share, the company faces some serious threat from the other developed or developing companies, nam ely, Sony Corporation, Videocon and some other well-known brands. If these are direct competitors, the indirect competitors include Media Player from Microsoft, Ovi player from Nokia and several local brands (Schwarzinger, 2012). Sony is a company from Japan and leads the market in consumer-durable products. The prices charged by Sony are generally high, but if one looks for quality, then Sony is the best option to opt for (Sony, 2012). PEST Analysis Political: The political conditions of the countries where Samsung operate pose some risk. The political climate of South Korea became a worrying factor. In the African continent and in the countries of South East Asia, Samsung has distinct disadvantages as the business environment is hostile (Husso, 2011). Economic: Samsung follows a healthy marketing strategy in the countries where they operate. Since high levels of disposable income are required from the consumers to buy their products, Samsung targets the middle income classes. The company tries to enter into the countries where the business cycle for the offered products is in initial stages. Social: The company has been able to integrate itself according to the market structures. The ‘think global, act local’ mindset strengthens the landscape. It has effectively bridged the gap between culture and society. The company initiates to link a balance between the tastes and aspirants of the consumers with the amount of disposable income they possess (Henry, 2008). Technological: The company can take pride depending on the innovative approaches it launches. The products are made using cutting-edge technologies, and the attractive designs are the incentives it provides to the customers. The innovations are the biggest strength of Samsung, and the technological advancements lay the foundation stone to cement the place of Samsung in global markets. SWOT Analysis Strength: The brand value of the company is the biggest strength. The new innovation of 3D tel evision is selling like hot cakes in the market. It is of no surprise that Samsung is the company with the largest market share of 3D television. Other types of television, namely, the LED television, have been successful in providing a large consumer base to the

W8 Disc Knowledge Management System Essay Example | Topics and Well Written Essays - 250 words

W8 Disc Knowledge Management System - Essay Example Likewise, aside from the internal resources, the manager should also assess the external factors which could influence and affect the organization’s performance: customers, competitors, environmental, and other politico-social factors. The benefits of developing an effective KM system include â€Å"facilitating decision-making, building learning environments by making learning routine, and stimulating cultural change and innovation† (Quast, 2012). A learned, the key ingredients of a KM system could be any of the following: people, processes, and technology; or culture, structure, and technology (What Is Knowledge Management?, n.d.). The approach that should be used depends on the resources and competencies of the organization, especially the people who would use the information in the performance of their roles and responsibilities. As emphasized, â€Å"the idea of a KM system is to enable employees to have ready access to the organizations documented base of facts, sources of information, and solutions† (Knowledge management system, n.d., p. 1). Therefore, it is important to assess the skills and competencies of the organization’s human resources, as well as Quast, L. (2012, August 20). Why Knowledge Management Is Important To The Success Of Your Company. Retrieved from Forbes:

Samsung Company analysis Essay Example | Topics and Well Written Essays - 2500 words

Samsung Company analysis - Essay Example Product/services and geographic scope The company would promote the products through advertising campaigns in UK. Samsung will continue the brand promotion strategies using celebrities with promotional activities in malls and outlets (Semenik, Allen, & O'Guinn, 2008). Samsung offers a variety of products ranging from LCD and LED panels, mobile phones, semi-conductors, televisions and digital cameras. Till 2005, the company allocated more than 75% of the in-house production capacity to the countries like China, Mexico, India, identified as low cost countries. The operations of mobile phone operations of the company are mainly based in Northern China. In the first part of 2006, Samsung began to produce mid- and high-end handsets in India. The mobile phone manufacturing centres include Korea, UK, China, Japan and USA (Samsung-c, n.d.). Competitors Although the company enjoys a large market share, the company faces some serious threat from the other developed or developing companies, nam ely, Sony Corporation, Videocon and some other well-known brands. If these are direct competitors, the indirect competitors include Media Player from Microsoft, Ovi player from Nokia and several local brands (Schwarzinger, 2012). Sony is a company from Japan and leads the market in consumer-durable products. The prices charged by Sony are generally high, but if one looks for quality, then Sony is the best option to opt for (Sony, 2012). PEST Analysis Political: The political conditions of the countries where Samsung operate pose some risk. The political climate of South Korea became a worrying factor. In the African continent and in the countries of South East Asia, Samsung has distinct disadvantages as the business environment is hostile (Husso, 2011). Economic: Samsung follows a healthy marketing strategy in the countries where they operate. Since high levels of disposable income are required from the consumers to buy their products, Samsung targets the middle income classes. The company tries to enter into the countries where the business cycle for the offered products is in initial stages. Social: The company has been able to integrate itself according to the market structures. The ‘think global, act local’ mindset strengthens the landscape. It has effectively bridged the gap between culture and society. The company initiates to link a balance between the tastes and aspirants of the consumers with the amount of disposable income they possess (Henry, 2008). Technological: The company can take pride depending on the innovative approaches it launches. The products are made using cutting-edge technologies, and the attractive designs are the incentives it provides to the customers. The innovations are the biggest strength of Samsung, and the technological advancements lay the foundation stone to cement the place of Samsung in global markets. SWOT Analysis Strength: The brand value of the company is the biggest strength. The new innovation of 3D tel evision is selling like hot cakes in the market. It is of no surprise that Samsung is the company with the largest market share of 3D television. Other types of television, namely, the LED television, have been successful in providing a large consumer base to the

Journal Writing Essay Example for Free

Journal Writing Essay During this class I have made two self- discoveries that will positively impact my career goals. Those self- discoveries has helped to mold, and shape me into a student that I have never thought I would be. Those discoveries were that I am an organized learner, because I made a study plan to help me determine when, and how I would study. Being that I have five children, I had to make sure that I had set a schedule so that my course work including study time would not affect my family time and take away from spending time with my children and fiance`. Since these are the competing priorities in my life right now learning to obtain trust and consistency in the home while I have been attending school has also improved because not only do I see my success so does my children and fiancà ©. Knowing that I had that support also has made it possible to do my best in school, setting the pace for them to do the same in school also, whether it be good grades, sports, etc. I know that they will continue to be good at what they do and have proven to do so time after time. Another self- discovery that I have made that will positively impact my career goals is my willpower. Willpower has become my greatest strength. Being able to control what I do, leaded to personal improvement. I realize that lack of willpower not only causes you to lose focus it also allows you to fail to achieve goals. My ability to resist short-term temptations have helped me to meet some of my long term goals already. There has never been a day that I thought that I could not achieve my goals. I kept a positive mindset just so I could keep going. Negativity takes a lot of willpower from you and I think success is a part of having a positive mindset. Having that determination was not easy at first I can say that, but having that willpower and thinking about my future will positively impact my career goals. Two self-discoveries that I believe will positively impact my personal life, o ne is my happiness. If I am not happy there is nothing good that will come out of being unhappy. In my life I noticed that unhappy people wait for something to make them happy. Happy people make themselves happy without hesitation because they choose to have  positivity surround them in all areas of their lives. I am that happy person, I do not feel like being unhappy because it drains energy, it drains potential, it sucks the life out of you, and it keeps you from becoming successful. I am happy because I am not afraid of change, I am valued, and I attend school knowing that I am a success story. I learned to create positive changes in my life. In doing so this has made a positive impact on my personal life. My character will also have a positive impact on my life. Knowing who I am, my beliefs, values, and morals. The clearer I became about what I value and what I believed in the more effective I became not only for me, but for my family, my friends, and my peers. I have this thirst for knowledge and a thirst to make the best out of any situation and this impacts my personal life in so many positive ways because when I know who I am , my children will learn their true identity because they are my children and they share the same DNA. My grandmother use to tell me that I can be different from everyone else and still be blessed and fabulous, and I believed her.So this has played a part in my self- identity. I also had to explore what my heart wanted, so that I could truly identify who I was, the most beautiful thing that could have happened to me was unfolding that I was an excellent mother, a great friend, and a superb student. Knowing these few things lead me to know who I was in the beginning and knowing this has made a positive impact in my personal life. My biggest take way from this course is keeping a growth mindset and knowing that I always have room for improvement. I want to keep ownership over my learning experience. I am in control of my success. I am able to keep this in mind and always grow with it. This is something that I had to develop because when I was younger I had a fixed mindset I did not want to change because I was set in my ways and it felt like everything I was doing had failed me, so I figured that I would quit trying and give up. One day that change I started thinking of other approaches of how to be better and I used trial and error as a way of figuring out what I needed to do. So as I was thinking and applying I realized that I had that growth mindset and I have kept it all through the years. While learning about the fixed mindset and growth mindset I gained a better understanding on what life is really about also and I saw the bigger picture. The way I perceived it to be is to  noticed that if something is not working right the way you are doing it, then try another way and if that works out better than stick with it, but have fun with it and be creative and then you will be successful that way . Life is about trial and error and never giving up no matter what.

Ethical Issues in Geriatric Service Organizations

Ethical Issues in Geriatric Service Organizations LINA DIAZ Common ethical issues and conflicts experienced by managers and practitioners of geriatric service organizations and recommend alternative measures to remove or minimise such ethical dilemmas and conflicts experienced by managers and practitioners of geriatric organizations. Actual and potential conflict of interest between family members, professional There are common ethical issues and conflicts experienced by health professionals and managers of geriatric service organizations. Ethical consideration rendering for elderly patients, no matter what the age, if they are able to make health decision for themselves, then they should receive the right to do without being pressured. If they are incapable of doing it then the relatives will make such decision. In the world of the elderly, ethical issues are greatly important because they are very vulnerable. In such, that elderly are taken advantage of their rights as patients. The ethical issue, dilemmas involve the elderly and those healthcare provider or family members. The team of caregiver needs to form a group to provide a better care, to enhance the quality of care, and quality of life. Ethics and morality are not equivalents. Although ethics is frequently study of morals, for the elderly and their healthcare providers, ethics means two different things. For the elderly, ethics is about how they want to be treated and allowed to make their own decisions. For family members as caregivers, ethics is about doing what is right even when no one is looking. For professionals providing eldercare, ethics is about adherence to established canons of ethics promulgated by organizations. There are common Ethical issues in the eldercare providers. The Actual Conflicts of Interest, several conflicts of interest may arise when family members and professional caregivers assist or represent the elderly. Conflicts involving spouses and their wishes versus the elder’s wishes and interest; conflicts involving family members from different generations and their wishes versus the elders interest; conflicts involving a fiduciary (such as a guardian, conservator or agent under a power of attorney) who may have interest different than elder; and conflicts involving the care provider’s business interest versus the elder interest, wellbeing and quality of life. The Poten tial, Future or Perceived Conflicts of Interest, are those which are not actual conflicts when rendering assistance to the elder’s. For instance, a power of attorney is prepared by the elder’s attorney and signed by the elder to give his son the power to manage all his business affairs when the elder could not. At this point there is a potential conflict of interest. Later, after the elder is actually incapacitated, the son as agent seeks legal counsel concerning strategy that could impoverish the elder by transferring the assets to the son. The potential conflict has now become a conflict of interest. Social workers should be alert and avoid conflicts of interest that inhibit the exercise of professional discretion and impartial judgment. Clients should be inform in potential conflicts arises and assist to resolve the issue that protect the client interest. Ethical Issues and the Elderly www.ensingnlaw.com Confidentiality Confidentiality issues is one the hardest things to learn by many healthcare providers and how to maintain patient confidentiality. Privacy maybe invaded and confidentiality violated by revealing information that can be used to expose a client to unwanted response from healthcare provider. Issues form the client cannot discuss with our family, friends or spouse. Yet, in reality it happen, even it is illegal unless it is done with great discretion to protect the client’s identity. Under the law, we need to ask permission from the client about discussing clients care even with his own family. There are some other privacy issues that caused health care institution to rearrange offices, designate waiting areas and sign in sheets to protect the privacy and identity of the patients. Trust is very essential part in establishing relationship between caregiver and clients. Patients need to know that they can discuss sensitive information with their health provider in a safe condition. However, there are some issues such as public health issues like Acquired Immune Deficiency Syndrome, sexually transmitted disease and communicable disease which require reporting. Being a health care provider, confidentiality is very important to practice, discussing with colleague, we need to make sure that others cannot hear the conversation or identify a patient. The records and charts of the patients must be kept confidential in legal terms. It should protect the information and responsibly share the information to trusted one. Yet there are rare circumstances, such as when a court order has been issued, wherein a physician may be legally obligated to disclose information without the patient’s signature. Similarly, a physician might have a duty to warn, if it is believed that a patient poses an obvious threat to other individuals. The health care provider should avoid disclose any personal and medical information that has been entrusted to them by the patients. When a pa tient’s private information is shared, there is the expectation that health care providers will keep the information in confidence. This may include patient’s diagnosis, history of illness, drug use, and family history. The importance of confidentiality to elderly patients should not be overlooked. Although health care team, family and friends might assume that these concepts are unimportant to an elderly patient, the patient might not agree. A competent patient should expect that information share with the health care provider will kept confidential. Confidentiality Issues www.netplaces.com Ethics Programs www.miami.edu Decision-making capacity of the elderly Decision making capacity and competency in the elderly, the number of older adults with cognitive impairment has increased. There is growing need for assessments to identify their decision making capacity and competence. The importance of assessing decision making capacity is respecting the values and interests of older adults. It is necessary to ensure that intervention improve care for all older adults. However, issues related to capacity to consent raise many difficult questions that must address. Assessing the decision making abilities of understanding, appreciation, reasoning, and expressing a choice is very important. Assessing competency becomes increasingly critical when the patients wish id to forego a life-saving procedure. Supporting patient’s choice regardless of the outcome of that decision is an important part of patient advocacy and therefore an important component of patient care. Decision Making Capacity www.ncbi.nlm.nib.gov

Analysis of Hawthornes Young Goodman Brown Essay -- Young Goodman Bro

Analysis of Young Goodman Brown "Young Goodman Brown" by Nathanial Hawthorne is a short story that is very interesting, as well as entertaining. This essay will first provide a brief summary of the story, followed by an analysis of the importance of symbolism. The nature of evil will then be discussed as it relates to the control of the mind of a once naive and innocent goodman Brown. The climax of the story will be analyzed and the evil within this passage will be discussed and related to the final downfall of goodman Brown. As "Young Goodman Brown" begins, we are introduced to goodman Brown and his wife Faith as they bid farewell to one another on the streets of Salem village. It is sunset and goodman Brown is setting off on a journey to run a secret errand. We later find out that he is planning on meeting Satan and sacrificing his soul to pure evil. Throughout the story, goodman Brown is tormented by the idea of evil and he is doubtful of weather or not he should continue on his journey. He is finally persuaded, however, when he hears Faith turn herself over to Satan. Toward the end of the story we find out that this whole excursion may have been a dream, but even so, goodman Brown was so impacted by it that he will never recover to live a peaceful, happy life. He will die a miserable death, with no hopeful verse carved upon his tomb, for as we are told in the final line of the story, `his dying hour was gloom'(pg.585). Symbolism plays an important role in this story, as it does in many of Hawthornes stories. First of all, the fact that goodman Brown's wife is named Faithis... ...good and evil as he has been throughout the story, but here it is different because it is the moment of truth in which he would either choose good over evil or evil over good. We never know which he ended up choosing, but it appears that he chose evil because for the rest of his life, he can see no good in anything or anybody. Evil rules his existence as he is haunted by guilt that will not let him enjoy the beautiful things in this world. This choice signifies goodman Brown's final downfall into the arms of evil, as he will be destined to live a life of misery. No good will ever be seen, heard, or understood by goodman Brown again, for he only sees the evil in this world. As we are told in the final passage of this story, when goodman Brown finally leaves this world, "they carved not a hopeful verse upon his tombstone; for his final hour was gloom."(pg.585) Analysis of Hawthorne's Young Goodman Brown Essay -- Young Goodman Bro Analysis of Young Goodman Brown "Young Goodman Brown" by Nathanial Hawthorne is a short story that is very interesting, as well as entertaining. This essay will first provide a brief summary of the story, followed by an analysis of the importance of symbolism. The nature of evil will then be discussed as it relates to the control of the mind of a once naive and innocent goodman Brown. The climax of the story will be analyzed and the evil within this passage will be discussed and related to the final downfall of goodman Brown. As "Young Goodman Brown" begins, we are introduced to goodman Brown and his wife Faith as they bid farewell to one another on the streets of Salem village. It is sunset and goodman Brown is setting off on a journey to run a secret errand. We later find out that he is planning on meeting Satan and sacrificing his soul to pure evil. Throughout the story, goodman Brown is tormented by the idea of evil and he is doubtful of weather or not he should continue on his journey. He is finally persuaded, however, when he hears Faith turn herself over to Satan. Toward the end of the story we find out that this whole excursion may have been a dream, but even so, goodman Brown was so impacted by it that he will never recover to live a peaceful, happy life. He will die a miserable death, with no hopeful verse carved upon his tomb, for as we are told in the final line of the story, `his dying hour was gloom'(pg.585). Symbolism plays an important role in this story, as it does in many of Hawthornes stories. First of all, the fact that goodman Brown's wife is named Faithis... ...good and evil as he has been throughout the story, but here it is different because it is the moment of truth in which he would either choose good over evil or evil over good. We never know which he ended up choosing, but it appears that he chose evil because for the rest of his life, he can see no good in anything or anybody. Evil rules his existence as he is haunted by guilt that will not let him enjoy the beautiful things in this world. This choice signifies goodman Brown's final downfall into the arms of evil, as he will be destined to live a life of misery. No good will ever be seen, heard, or understood by goodman Brown again, for he only sees the evil in this world. As we are told in the final passage of this story, when goodman Brown finally leaves this world, "they carved not a hopeful verse upon his tombstone; for his final hour was gloom."(pg.585)

Microsoft Office vs. OpenOffice.org Essay -- Computers Software Techno

Microsoft Office vs. OpenOffice.org According to Microsoft.com, a new version of Microsoft Office 2003 will normally cost anywhere between $400 - $500, depending on which version you get. While Microsoft also has a $150 â€Å"Student and Teacher Edition† which is the same at the $400 Standard Edition, most people do not qualify for that version, and even for those that do, $150 can still be a lot of money, especially for a student, and $400 is much more than most people would want to spend simply to type a document occasionally. These prices seem even more extreme in light of the fact that there are many free alternatives to Microsoft Office. One of the most popular and well known alternatives is OpenOffice.org, which is usually called just OpenOffice or OO. I am going to be discussing whether OO really is comparable to Microsoft Office for the average user. I'm am not going to try to show that OO is a better office suite than Office, because if you ignore the money issue, Office really is an ex cellent collection of programs that have set the standard for office suites in general. All I am going to be looking at is whether OO really has the most of the same capabilities as Office, and is comparable in it's ease of use as well. The word processor is probably the most important application to look at when comparing the two suites. Microsoft's word processor is called Word, and OO's is called Writer. These two programs are very similar in what they are able to do, and it's hard to tell much difference between the two at first glance. If a user is accustomed to Word, Writer has a very familiar look to it, and so a user new to Writer should have no problem jumping right into the program without havin... ...slide at all. That is not to say that Impress is incapable of creating custom animations, it is just that it has troubles displaying the animations from a PowerPoint file. Since the animations could be a big part of a presentation, trying to transfer PowerPoint files over to Impress files can be a lot of work. If the user does not have to transfer files, and can instead create them from scratch in Impress, there is little difference between the two programs capabilities. As we've seen, although there are some big differences between OpenOffice.org and Microsoft Office, both offer the same basic functionality to casual users who might not use some of the more complex features. Coupled with the fact that OpenOffice.org is free, and Microsoft Office can cost anywhere from $150 - $500, it seems clear that OpenOffice.org is a good choice for most people.

Trap Ease America.

Trap-Ease America 1. Martha and the investors in Trap-Ease seem to face a â€Å"once-in-a-lifetime opportunity. † What information do they need to evaluate this opportunity? What do you think the investor group would write as its â€Å"mission statement? † The information that is needed for Martha and her investors to evaluate their opportunity is setting attainable objectives and goals for their product. Their Mission statement would probably be â€Å"To help you control your pest problem with ease. † 2. Who is identified as Trap-Ease’s target market?Are there other possible market segments that the firm could target? Trap-Ease’s target market is geared toward women, because they are the ones that are home with the kids and are a safer alternative when it comes to kids and mouse traps. There are other Targets, such as farmers. 3. How is the product positioned relative to the selected target market in the case? Are there other ways to position the p roduct? The placement of the Product in various Stores such as KMart, grocery stores, and the drug stores are great, because women are most often in those places doing shopping for household items.They could have created some kind of infomercial to get TV viewers attention. 4. What marketing mix has Trap-Ease established? Do you see any problems with this mix? Trap-Ease and an integrated marketing mix, they had a good Product, at a reasonable Price, they were available at different Places, and the Promotion was through the publicity it had gotten. 5. Who is Trap-Ease’s competition? Trap-Ease’s competition is Producers of the traditional spring-loaded traps.

Radio for Education in Bd

History of Radio in Bangladesh_ Bangladesh Betar (Bengali: ) or BB is the state-owned radio broadcasting organisation of Bangladesh. It was also known as Radio Bangladesh between 1975 and 1996. Radio transmission in the region now forming Bangladesh started in Dhaka on December 16, 1939. Initially, the station was located in old Dhaka. Later, the station was relocated to Shahbag. It played an important role during the Bangladesh Liberation War of 1971.On March 26, 1971, the broadcasting center of Radio Pakistan was used to transmit a declaration of independence, which was picked up by a Japanese ship in the Chittagong Harbor and retransmitted. During the war, it was known as Shwadhin Bangla Betar Kendro (Independent Bengal Radio Station). Due to heavy shelling, the station had to be relocated several times, and ultimately moved to Calcutta on May 25, from where it would broadcast until the end of the war. On December 6, it was renamed Bangladesh Betar. Today we have 10 radio statio ns running in Bangladesh. Those are_ * ABC Radio (Bangladesh) * Bangladesh Betar * DHAKA FM 90. * Radio 2fun| * Radio Amar * Radio Dhaka * Radio Foorti * Radio Metrowave * Radio Today * RadioGoonGoon Types of Radio_ ————————————————- FM (Frequency Modulation) Radio Frequency modulation, FM is widely used for a variety of radio communications applications. FM broadcasts on the VHF bands still provide exceptionally high quality audio, and FM is also used for a variety of forms of two way radio communications, and it is especially useful for mobile radio communications, being used in taxis, and many other forms of vehicle. n view of its widespread use, frequency modulation, FM, is an important form of modulation, despite many forms of digital transmission being used these days. FM, frequency modulation has been in use for many years. However its advantages were not immediatel y apparent. In the early days of wireless, it was thought that a narrower bandwidth was required to reduce noise and interference. As FM did not perform well under these conditions, AM predominated and FM was not used.However, Edwin Armstrong, an American engineer looked at the use of wideband FM for broadcasting and introduced the idea against the trend of the thinking of the time. Since its first introduction the use of frequency modulation, FM has grown enormously. Now wideband FM is still regarded as a very high quality transmission medium for high quality broadcasting. FM, frequency modulation is also widely used for communications where it is resilient to variations in signal strength. FM, frequency modulation basicsThe most obvious method of applying modulation to a signal is to superimpose the audio signal onto the amplitude of the carrier. However this is by no means the only method which can be employed. It is also possible to vary the frequency of the signal to give frequ ency modulation or FM. It can be seen below that the frequency of the signal varies as the voltage of the modulating signal changes. Concept of frequency modulation The amount by which the signal frequency varies is very important. This is known as the deviation and is normally quoted as the number of kiloHertz deviation.As an example the signal may have a deviation of  ±3 kHz. In this case the carrier is made to move up and down by 3 kHz. ————————————————- Community Radio Community radio stations are community owned and operated entities that serve either localized geographic communities or communities of interest, such as minorities, religious groups and universities. Community radio is unique because the stations are run by the communities themselves. They are owned and managed by the people they serve. The management is usually a small team of paid staff with the pro gramming onducted by volunteers. Unlike commercial stations, community stations are not allowed to run for profit. They must be established as voluntary associations, not-for-profits or trusts. The station’s constitution must say that any profit will be channeled into further developing the station. To ensure the stations are not run for profit they are usually subject to strict advertising controls. Commonly the regulator stipulates that advertising content ought to be capped to allow, for example, a maximum of five minutes per hour of programming. New stations often start with a public meeting.Members of a community (either geographic or community of interest) come together as a working group to create a   vision for the station, plan programming and develop facilities. Over time, more and more members of the community are recruited and trained (FETAC training is available through) to help out behind the scenes, produce and present programmes reflective of their community and experience. 100 day broadcasting licenses are secured from the BAI and as a track record is built with regards to programming, operations, and community involvement, a multi-year licence becomes available.To operate full licenses, groups constitute themselves as cooperatives or limited companies with no share capital, and a board is elected from the community to manage the station transparently and with accountability in the interests of all. Community Radio has the capacity to reinforce what is good about Irish Society and to help find solutions to its failings. Community Radio facilities individuals, groups, and communities to tell their own diverse stories, to share experiences, and in a media rich world to become active creators and contributors rather than passive consumers.It presents a unique vehicle for the community and voluntary sector, civil society, agencies, NGOs & citizens to work in partnership to make a difference. Community Radio offers- * rare and direct media access for all perspectives in our communities,   * the potential for innovation inherent in non-profit, community owned and operated media * Diversity in the provision of programming, especially where there would be insufficient profit for the commercial sector and too much cost for the public service sector. Offers a resurgence of local media highlighting local issues, opinions and voices in contrast to mainstream medias increasingly centralised content production. * The skills, resources and the opportunity to understand media by members of our communities through actively participating in its creation and delivery. * a unique mechanism to engage with social exclusion by acting as a vehicle for outcome-driven personal and professional training and development * a powerful tool in providing services and supports to communities, especially disadvantaged and excluded communities. the opportunity to promote democracy, human rights and sustainability. * a challenge to global media blandness in reinforcing local identities while acting as a catalyst for integration and inclusion. ————————————————- Public Broadcasting Public broadcasting is broadcasting made for the public, funded by the public (through tax) and controlled by the public (through parliament). The defining feature of public broadcasting is its inclusiveness. Public broadcasting must be accessible to all and diverse enough to appeal to all.Unlike state broadcasting, which serves the interests of the state, public broadcasting is uniquely positioned to serve the public in all its diverse forms. Further, public service broadcasters (PSBs) are protected from political and commercial pressures, which positions them to best serve the public’s rights to freedom of expression and freedom of information. This is why public broadcasting has such a crucial role to play in democratic societi es. Defining features of public service broadcasting: * Accessible to all * Serving the public interest in all its shapes Emphasis on quality, balance and impartiality * Provisions for minorities * Commitment to education of the public * Freedom to produce challenging and controversial programming * Independent from political and commercial interference * Forum for expression of national cultural identity Independence of a public broadcaster is vital: independence for the board and editorial independence for management. Securing independence means overcoming the prevailing mindset among those in power that the airwaves belong to the state.MISA believes the independence of a public service broadcaster in Swaziland will only be ensured if it is guaranteed in law. MISA is advocating for such a law to include the following: * A description of the composition of the PSB board to ensure it is broadly representative of the public and excludes office bearers with the state and people with f inancial interests in broadcasting; * A public and transparent board appointments procedure that minimizes political and commercial interference; * A stipulation that no one has a right to influence the work of the board; * Editorial freedom for the PSB management; Accountability of the PSB is to the public through parliament, not an individual minister or ministry; * An adequate and secure funding mechanism that protects from arbitrary interference. For more detail on public service broadcasting law see the Article 19 Model Public Service Broadcasting Law under Law Reform. MISA calls on the government to: * Enact legislation establishing a public broadcasting entity, recognizing its full independence and public service mandate. * Conduct organizational restructure allowing the merger of television and radio with one independent board to develop the organizational policy. Allow editorial policies that capture the unique responsibilities of public broadcasting. * Ensure training of m anagement and staff on the ethos and purpose of public broadcasting. * Secure a reliable funding mechanisms that will support program diversity and innovation. ————————————————- Campus Radio Campus radio (also known as college radio, university radio or student radio) is a type of radio station that is run by the students of a college, university or other educational institution.Programming may be exclusively by students, or may include programmers from the wider community in which the radio station is based. Sometimes campus radio stations are operated for the purpose of training professional radio personnel, sometimes with the aim of broadcasting educational programming, while other radio stations exist to provide an alternative to commercial broadcasting or government broadcasters. Campus radio stations are generally licensed and regulated by national governments, and s o have very different characteristics from one country to the next.One commonality between many radio stations regardless of their physical location is a willingness — or, in some countries, even a licensing requirement — to broadcast musical selections that are not categorized as commercial hits. Because of this, campus radio has come to be associated with emerging musical trends, including genres such as punk and New Wave, alternative rock, indie rock and hip hop, long before those genres become part of the musical mainstream. Campus radio stations also often provide airplay and promotional exposure to new and emerging local artists.Many campus radio stations carry a variety of programming including news (often local), sports (often relating to the campus), and spoken word programming as well as general music. Often the radio format is best described as a freeform, with a lot of creativity and individualism among the disc jockeys and show hosts. A number of these rad io stations have gained critical acclaim for their programming and are considered by the community in which they are embedded to be an essential media outlet.Although the term campus radio implies full-power AM or FM transmission over the air, many radio stations experiment with low-power broadcasting, closed circuit or carrier current systems, often to on-campus listeners only. Some radio stations are distributed through the cable television system on cable FM or the second audio program of a TV radio station. Some universities and colleges broadcast one or more Internet radio feeds — either instead of, or in addition to a campus radio station — which may differ in radio formats significantly from licensed traditional campus radio. ———————————————— Internet Radio Internet Radio – Internet Radio describes a technical achievement which allows audio to b e digitized and split into small pieces for transmission across the Interent. The ultimate effect is to create the illusion of â€Å"radio†. The audio is â€Å"streamed† through the Internet from a server in one location and reassembled on the listener's end by a software player on a computer or Internet Radio receiver. Internet Radio is not really radio by the traditional definition but an incredible simulation.This term also describes the conglomeration of streaming audio which is available on the Internet which can be listened to by using a software player or browser which supports streaming audio. In another way, an audio broadcasting service that is transmitted through the Internet. Internet radio is similar in nature to Internet broadcasting, also called webcasting. However, those listening to the continuous stream audio broadcast have no control over the stream, similar to traditional radio broadcasting.Many radio stations worldwide offer their broadcast via Int ernet radio to a worldwide audience. Today dedicated hardware devices, commonly called Web radio or Internet radio appliances  , can be purchased that connect to a home network and then to the Internet to play live audio streams. Internet radio is also called e-radio. The benefits of an internet radio_ More station choice An internet radio gives you access to more than FM or DAB digital radio, including some foreign language stations. Find new stationsThe menus on an internet radio enable you search by different methods including by genre. So you could search for all of the rock stations available and find new stations that play the types of music you love. Podcasts and BBC listen again You can access podcasts from BBC and commercial stations and just as you might use listen again on BBC iPlayer or Radio player on your computer, you can access listen again to   shows through an internet radio, too. Music player/ media sharing Most internet radios have a music player mode for str eaming music from devices on your home network.If you keep your music collection on your computer at home you can use the radio’s screen to choose music from your collection and listen using the radio's speakers. Forget DAB reception Internet radio works using your internet connection. It doesn't rely on getting a signal from a transmitter the way DAB and FM do, so it doesn't matter if DAB reception is poor where you live – you can get your digital radio fix via the internet. Education System in Bangladesh The education system and structure of Bangladesh  has three major stages-primary, secondary and higher educations.Primary education is a 5-year cycle while secondary education is a 7- year one with three sub-stages: 3 years of junior secondary, 2 years of secondary and 2 years of higher secondary. The private schools also receive strong financial support from the state. The tertiary education (3-5 years) is provided through universities (31 public and 51 private un iversities) and affiliated colleges under supervision of University Grants Commission. Establishment of private universities has gained momentum in recent years. At all levels, students can choose the medium of education from Bangla or English.The Ministry of Education is the supreme state office for education which again is subdivided in different directorates for each level while running numerous development projects (Education Projects and Technical projects). According to the article 17 of the Constitution, all the children of Bangladesh are supposed to receive full free education up to secondary level. Secondary and higher secondary schools are affiliated under  ten (10) education boards. The boards administer two public examinations – one is the Secondary School Certificate (SSC) Examination and the Higher Secondary Certificate (HSC) Examination.The higher secondary schools are known as colleges. There are also Madrasah (religiously inclined) and English medium school s which are enrolled under Madrasah Education Board and Foreign Education Board respectively. Besides this, a Technical Education Board has been established to administer the vocational training schools at post-secondary level in Education Board. The National Curriculum and Textbook Board is the authority to develop, approve and manage the curriculum and text books for primary, junior, secondary and higher secondary level.Government has also established Bangladesh Bureau of Educational Information and Statistics (BANBEIS) which keeps educational information at all levels. Bangladesh Government has published an Education Policy which is developed based on the inputs taken from different education commissions over the years. There are also many non-profit organizations which operate informal and semi-formal education for underprivileged children under supervision of Bureau of Non-formal Education. Linking Radio with EducationDue to potential diversity, the CR technology can most effec tively be used for non formal education for adult people, awareness programs, youth development programs, local community knowledge sharing, recycling of knowledge, ethnic community preservation programs and in areas, where density of population is sparse, where access to school is difficult like char (land within a river) and hilly areas of the country and also isolated places because of less access to road or other communication, and where access of qualified teachers are very few. Sweeney and Parlato (1982, p. 3) stated, â€Å"Radio plays an effective educational role both as the sole medium or in conjunction with print and group support†. So, Community Radio has a prospect for education expansion and community schools. Community Radio can also help, develop and mobilize social capital. This technology is cheaper too. For example, Interactive Radio Instruction (IRI) is a well-tested teaching and dissemination method that is inexpensive, accessible and flexible. In Africa, Community Radio has speeded up and expended the process of information exchange. The second goal of MDGs is to achieve universal primary education.Education is the backbone and foundation for a nation. This is one of the fundamental goals as Nobel Lauriat's Amarta Sen argues, â€Å"Development is freedom and education is the royal road of freedom† (Daniel, 2006). As most developing countries underscore its educational potential and importance, many writers have proposed that educational radio can be most effective when supported by trained facilitators, group learning, group discussion, feedback and the use of multimedia approaches, thus interactive and independent learning help develop social software which is considered essential for quality education.The dynamic potential of radio in motivating listeners to take action, modifying behavior, and undertaking activities is evident in the literature thus far. ————————†”———————- Distance Learning Learning is the liberating force of human development and every individual has a right to education. To serve the aforesaid considerations, ODL helps create democratization in education for flexible learning system. In ODL, student centered teaching approach is used. Tutors and learners are hysically separated in the system, and distance education institutes usually use technology like state-owned Radio and Television for a particular time to disseminate contents of learning to the learners, which might not be effective and accessible to all distance learners due to inflexible time allocation. Since CR is covering a limited geographical area and focusing on the local needs, culture and social events, educational and academic programs can be incorporated into the CR programs at any time of any location as it is more flexible than national broadcasting.In addition, distance education institutes have long ex periences in using the technology of Radio and TV. They can apply their experience for CR on segment base as well as programs base. Most distance learning organizations generally have several outlets for tutorial or other instructional services in distant and remote areas. Having their own infrastructures, these distant teaching outlets could be turned into Community Radio Learning Centers (CRLC) for the open and distance learning institutes and these stations can be worked as local facilitators for the academic programs of both formal and non-formal education.Anyanwk (1978 p. 15-16) mentions, â€Å"Through collective listening, discussion, and the use of audio-visual aids, the radio can contribute substantially to the process of transformation of agricultural traditions, as well as some social and economic attitudes in general†. Radio has been used extensively as an educational medium in developing countries like India, Sri Lanka, Thailand, South Korea, Mali, Guatemala, Bots wana, South Africa, Zambia, Uganda, Mexico, Philippines and also proved its impact and efficiency in health, agriculture and other development issues. ———————————————— Open University Radio-based educational opportunities are very much commensurate with the delivery system of ODL. After 15 years of the establishment of the Bangladesh Open University (BOU), it has accumulated huge resources in terms of technology and media oriented human resource and infrastructures to put forward a new look to the Community Radio applications.Bangladesh Open University needs to adopt the segment base strategies to provide education for all. The case of Bangladesh is similar as to Louw’s (Paris, France 2007) statement, â€Å". to ensure that communities who have been denied access to resources, take part in producing ethical, creative and responsible radio that encourages them to co mmunicate with each other, to take part in decisions that affect their lives, and to celebrate their own cultures†.The reason for establishing Bangladesh Open University nearly echoes Louw's statement as in the Mission statement, of the BOU Act 1992 envisages that â€Å"the objectives of the University shall be to expand all levels of education, knowledge and science by a diversity of means, including the use of any communication technology to improve the quality of education and to provide opportunities for education to the general public through mass-orientation of education and to create efficient manpower by improving the quality of education in general†.To accomplish these goals of BOU mission statement, it is no denying the fact that BOU needs immediate steps for adopting the Community Radio approach. In terms of preparation, BOU has Media Centre fully equipped with the transmission equipment, full-fledged radio recording studios, editing suites, portable radio re corders and modern radio broadcasting technology. However, BOU has already sought the permission from the Government for having its own frequency allocation. ———————————————— Adult Education About adult education Dhaka University VC Prof Arefin was highlighting on the role of mass media in the socio-economic and the educational development of a developing country. His message was that both the print and broadcast media can play a vital role in enhancing education in a developing country. It can shape and create public opinion towards on related issues by applying its strength and bring changes among individual.Bangladesh is now in a state of â€Å"Media Expansion†, we have lot of TV and radio channels and every day new channels are coming. Broadcasting media is the most common & popular media in our country. In the cases of developing countries, like Bangladesh, imp lementation of education fully depends on appropriate use of broadcasting media technology. And the government as well as private organizations are using Radio and television for meeting these demands.A significant result has already been achieved in the field of mass education of Bangladesh by using broadcasting media. All the TV and Radio channels present various educational programs for the students. These programs become very popular in the country. Bangladesh is now in a state of media expansion. A large number of people here depend on newspapers and broadcast media for entertainment. But media also has an important educational role: Adult students from rural even from city areas can take lesson from watching certain television programs Like â€Å"BBC Janala